Tag: Political Poll

A political poll is use of survey instruments to elicit and record an individual’s opinions, attitudes, and personal information. Instruments can be designed to capture qualitative data by asking open-ended questions of voters and recording answers in their own words. Quantitative instruments provide fixed options for their respondents’ answers, such as “What is your opinion of the candidate? Choose one: favorable, somewhat favorable, not sure, somewhat unfavorable, unfavorable”.

Modern polls are a form of survey research using a random sample of the population to produce as accurate a picture of public opinion as possible while still accounting for a margin of error.